Branding
Fitbox — rebrand & launch
A gym chain's new identity, signage system and launch campaign across three cities.
- Client
- Fitbox
- Year
- 2024
- Services
- Branding · Marketing
The challenge
Fitbox had grown to nine branches with nine slightly different logos and no system to hold the brand together.
What we did
A bold block-based identity, a signage and wayfinding system, and a launch campaign that turned the rebrand into a reason to visit.
Results
- branches rolled out
- 9
- new memberships in launch month
- +38%
- system for every touchpoint
- 1
- Identity
- Guidelines
- Campaign
Next project
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